Social Media

Whatever you say the three western sites that typify social media are Facebook, YouTube and Twitter. YouTube is dealt with separately.
A more detail classification of social networking sites is given separately. However for our clients (English language and the west) the most common ones are:

Communication

It may be appropriate to add some of the dating sites which form the same function as social networking but with a flirting or dating context. Flirtomatic is classified by Wikipedia as a social networking site so why not match.com?

Collaboration

Multimedia

Entertainment is in a separate classification in new Forms

Wikipedia defines Social media as media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

The basic tenants of social media are:

Now it is as easy to create content as it is to consume it. Organisations must Listen, Respond to, and Engage with, customer and stakeholder communications, content and feedback:

There are four ways to use social media networking sites: