Website design: what to avoid

Web pages of websites at the top of Google natural listings have in common good writing. Remember that top-ranking web pages on Google are consistently much better written than the vast majority of what is read on the web. Of course, that shouldn't be a surprise, considering how often officials at Google proclaim the importance of good content. Yet traditional SEO wisdom has little to say about good writing. AFS does.

What to remember

What to avoid and what to do checklist?