Search engines friendly
Be Search Engine-Friendly
Great keywords, keyphrases, terrific content, and having other web sites linking to yours does nothing for your search ranking if the search engines can't access your web pages to index them. Use this checklist to help ensure that your web site is based on search crawler-friendly design and markup.
Site Architecture
Good site architecture requires:
When building a website you should strive for simple and easy-to-understand site architecture. This is good for both humans (your visitors) and for search engines. To do this you must organize your website into clear sections, also known as theming or siloing.