Distribution of links

Slow distribution of links over time
A slow link building campaign, when followed by a major one, will make both your site and the campaign look genuine and considerably reduces the chances of your site getting penalized.

It also helps you to get an elaborate network of quality one way links pointing to various pages of your website.

Even distribution of links and deep links in your website
One-way links coming to just one or two landing pages (e.g. the home page) is less desirable than a more even distribution of links coming to a variety of pages. It is the steady build-up of links plus the distribution of those links across your website which is important.

Top 5 Ranking Factors

Top 4 Negative Ranking Factors

 

(1)The anchor text, link label or link title is the visible, clickable text in a hyperlink. The words contained in the anchor text can determine the ranking that the page will receive by search engines.
(2) External Links are hyperlinks that point at (target) any domain other than the domain the link exists on (source).
(3) Domain names are the human readable Internet addresses of websites. Root domains, which are identified by their domain names, have extensions such as .com, .org, .net, etc. (Ex. http://www.example.com) Subdomains are a lower level component a root domain and precede the domain name. (Ex. http://subdomain.domain.com)
(4) Title tags, technically called title elements, define the title of a document and are required for all HTML/XHTML documents.
(5) TrustRank is a link analysis technique for semi-automatically separating useful webpages from spam. Many Web spam pages are created only with the intention of misleading search engines. These pages, chiefly created for commercial reasons, use various techniques to achieve higher-than-deserved rankings on the search engines' result pages. While human experts can easily identify spam, it is too expensive to manually evaluate a large number of pages. TrustRank method calls for selecting a small set of seed pages to be evaluated by an expert. Once the reputable seed pages are manually identified, a crawl extending outward from the seed set seeks out similarly reliable and trustworthy pages. TrustRank's reliability diminishes as documents become further removed from the seed set.
(6) mozTrust is SEOmoz's link trust metric that shows how trustworthy a webpage is on the web.
(7) Cloaking is a black hat SEO technique in which the content presented to the search engine spider is different to that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page. When a user is identified as a search engine spider, a server-side script delivers a different version of the web page, one that contains content not present on the visible page. The purpose of cloaking is to deceive search engines so they display the page when it would not otherwise be displayed.