Deep links and diversity

Aside from creating new content based on competitive keyword research or optimizing existing web pages, one of the most integral facets of SEO is deep linking.

Deep linking involves building a plethora of related links to a page to specify to search engines that a particular page is worthy and relevant for advancement in the index for a number of respected keywords.

As a result of link cultivation, a landing page can potentially become more authoritative and capable of spurring to stem additional ranking factors which can be passed from page to page throughout the site or to other websites (depending on your intention).

A page with 10 inbound deep links from other websites could be perceived as being more relevant than a page without deep links (links built to that specific page). Similarly a page with 1000 deep links should carry more weight than one without. However, link quality is not to be confused with link quantity, yet, each type of link has its place in the grand scheme of things.

One thing to consider about SEO is that different pages have different degrees of authority within your website. This means by understanding or promoting a thematic hierarchy (sculpting the most important pages), not only can you emphasize context to search engines or readers alike, but you can reinforce a page to increase organic rankings by using a systematic approach.

Different Types of Links Create Different Effects

For example there are:

By combining various links in a specific fashion or deep link percentage, you can elevate each page through cuing distinct signals for search engines.

Why is it important to diversify?
Because ranking factors change frequently and the last thing you’ll want is to be too vested in one type of link and not have the diversity to weather an algorithmic adjustment.

Each position you achieve for a competitive keyword with high search volume has to be treated like a delicate chemistry experiment. If you mix too much of one ingredient the entire mixture can become unstable.

Similarly, the method and time-line used for synthesizing various elements also affects their combined ranking factors. So, if you were to implement stages “out of turn” in an attempt to inflate rankings it would indelibly leave an imprint like an obvious link cluster, signature or traceable pattern as a result.

Such a pattern such as an unnatural link velocity could later lose value or essentially invoke a penalty if automated from too many “collaborative” forces seemed to cooperate in an unnatural fashion (such as you getting 2,000 links within 2 weeks with the same anchor text).