Link Building
To improve the search engine ranking of your website it is important to get as many one-way links to your site as possible. The more one-way links with niche keywords, the higher your search engine ranking. Building a one-way link is time-consuming and is an art. Links have to be tailored to each site. You need hundreds of links coming back to your site for your niche/bespoke site keywords

Linking Strategy
A good general overall linking strategy is to slowly acquire links from as many trusted sources as possible, with a wide variety of anchor text, to both your home page and sub-pages. If, over a short period of time, you gain too many links with similar words in the anchor text, from a few or low-trusted websites, to a limited number of pages, this would create an unnatural linking profile. Your website will be penalized or filtered by search engines for such behavior.

Three way linking
Three way linking (siteA ⇒ siteB ⇒ siteC ⇒ siteA) is a special type of reciprocal linking. The attempt of this link building method is to create more "natural" links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.

Two-Way-Linking (Link exchange)
An alternative to the questionable automated linking practices referenced above are community-based link exchange forums in which members list their sites according to the sites' business category, and invite webmasters of other compatible sites to request a link exchange. Such forums were created to foster the ethical exchange of links between sites dealing with similar, relevant subject matter in order to offer visitors broader access to information than that obtainable on either site individually. Unlike automatic linking schemes, these forums require members to editorially review sites requesting a link and make human-intelligence-based decisions on whether establishing a link with them would benefit end users and comply with search-engine quality and best practices guidelines.

One-way linking
One-way link is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one-way" in direction. It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines. One-way links are also called Incoming Links or Inbound Links.

Multi-way linking
Multi-way linking is a technique used for website promotion whereby websites may create similar one-way links that each involves 3 or more partner sites. This provides each website with a one-way non-reciprocal link. This technique has evolved from reciprocal linking. The latest search algorithms have evolved to hold less favor towards websites that contain a high percentage of reciprocated links, and a higher favor towards websites that maintain a high level of incoming non-reciprocated (one way) links. How to filter out excessive reciprocal link schemes is even being mentioned in anti link spam patents.

The term multi-way simply refers to the fact that the link exchange is between 3 or more websites, however each link is singular by only pointing to one other website.

Link Exchanges, Reciprocal links, and Link Directories
Exchanging links with other related websites is a good practice, if it makes sense for your users. Creating link directories with hundreds of links to other websites that are of very little or no use to the user is a bad practice and may cause search engines to penalize you.

  1. If the link has value to visitors of your website and you would place the link if search engines didn't exist, then it makes sense to put up the link.
  2. If creating the link is part of a linking scheme where the primary intent is to influence search engines and their rankings then don't exchange the link.

Paid Links and Text Link Advertising
Paying for links and advertising can be valuable, as long as you follow search engine guidelines.

  1. If a link is purchased for the advertising value and traffic it can deliver, search engines approve of the link.
  2. If the link is purchased primarily for influencing search engine rankings it is in violation of Google guidelines and could result in a penalty.
  3. If you want to buy or sell text link advertising without violating Google guidelines, look for implementations with a nofollow, JavaScript, or intermediate page that is blocked from search engine spiders.

is an ideal link building option if you are looking for an affordable, transparent and high quality solution for getting links from relevant sites. Pay per link is a traditional link building service, which can be fully customized to suit your needs. You can opt for either 2 way or 3 way link exchange campaigns. The service also ensures transparency and cost control, as you only pay for the links actually generated to your site. Thus, it is a very cost effective and efficient medium of getting desired rankings in various search engines.

Apart from huge cost control, you also enjoy the following core benefits: