Our Tools & Techniques

Use of tools & techniques:
Only AFS-Inc. can on your behalf, offer the fullest and ever evolving suite of search engine marketing tools and solutions backed by our staff of search experts and we use the most advanced bid management technologies available. In fact, no one offers more innovative search engine marketing solutions that help you achieve what you want, make you stand out and obtain results.

Our technology :
Our technology is known for having the best bid management technology in the business. Here are a few reasons why: We have preferred access to engine analysts, systems and information, so we can deliver better results, faster.
We provided better optimization as our bid management systems enables us to identify the optimal bid price for each keyword as often as necessary and if necessary every second.
We provided better reporting as we deliver detailed reports on clicks and conversion by day & hour, performance by keyword, engine performance – even market share – so you know what’s working.

Beware of tools & automation:
Many agencies try and sell you standalone packages, which are often pretty much useless. They require a combination of human endeavour and the software. This could be a trap to get you to sign you with their agency. When you find the software is not capable of being run in a standalone way you are then persuaded to sign over all paid search to that agency.

One of the largest hosting sales service providers in the UK is on commission to do just that. We have run a survey and comparison of all these tools including our own and benchmarked them all. Contact us to find out more.

Bid management tools:

Techniques, unique software & systems, models & tools
No one but no one has access to the range of the most advance targeting, optimising and modelling techniques in the industry. Many of these techniques are academically reviewed by peers & are published in academic journals. However, the guts and the further development to our applied systems are unique to us. No one else in the world has the technology and systems which we have at our disposal, No one is even an order of magnitude close to us.

These are some of the technique we use combined into an integrated network of hierarchical solutions: