Media Spend or Adspend

Because we have to makes tests and experiments, we require a higher budget in the first 3 ot 4 months. From Month 5 to Month 12 (the first full year) we may need some additional budget from time-to-time in order to conduct research, tests and experiments. We are still undergoing dvelopment work. In fact we never stop but this is particularly ad-spend heavy in the first year.