Brand Protection

Trademark & brand protection following Google’s continuing change of rules

After May 5th, 2008 when Google allowed bidding on trademark terms, initially the cost per click rose for brands and then fell back but is now rising once again as large online retailing portals like eBay start to eat into brands.

We can offer several different systems that obey all Google rules but can provide that vital protection.

Most complex brand protection system
The most sophisticated is based on mathematical bidding theory and also has the side effect of dramatically reducing the average cost per click of brand keywords. However, simpler systems exist that will help.

Simpler brand protection system
Have a unique account with only brand campaigns. Divide the campaigns using our special formulae. Always ensure you set up adgroups or campaigns containing your company name, company domains andcommon misspellings