Affiliate Marketing Management


Affiliate marketing represents a uniquely powerful online marketing channel that provides you with an opportunity to partner with innovative entrepreneurs looking to promote your products or services on a pay for performance basis. Unlike other types of online marketing, such as pay-per-click and banner advertising, that require you to risk money upfront, affiliate marketing is strictly pay-for-performance. In this way, the affiliate marketing channel allows you to partner with leading bloggers, affiliates, and Web site owners and pay only when a specific action (that you define) is performed, such as a lead or sale.

The downside is that they just cream off the easy to get keywords (e.g. your brand) and leave the long tail of generic keywords untouched. In other words they go for the easy sales and sometime deprive you of that opportunity.

Successful affiliate programs have several features in common. First, successful affiliate programs have one or more dedicated affiliate managers that are responsible for growing and cultivating the program on a daily basis. Unfortunately, this is where many affiliate programs fail. In fact, managing an affiliate program is a full-time job and requires the dedication of one or more managers with the experience and talent necessary to build and maintain your program. Second, an MBA from Harvard is not required; however, years of experience, an innovative strategy, and industry connections are priceless.

Affiliate marketing is an industry dominated by top performing super affiliates. Super affiliates are those affiliates that drive the vast majority of sales or leads to your program. Most reports suggest that as much as 95 percent of all affiliate marketing sales are generated by less than 5 percent of affiliates — those 5 percent are the super affiliates. Gaining the attention and support of super affiliates is a primary characteristic of a successful affiliate program.

AFS’s affiliate management service includes affiliate and super affiliate recruitment, newsletter, daily communication with affiliates, reporting, and any and all strategic direction needed for the program to meet benchmarks and succeed.