Other Channels

In terms of the tope sites the order is (abstracting from classic search engines – remember Google is split into a number of regional search engines):

Wikipedia
Our guess is that Wikipedia may be on its way to profiting via serving online advertising. Jimmy Wales (Most important cofounder) keeps on hinting in many interviews that…..“at some point questions are going to be raised over the amount of money….” At the end of the day financial pressures are going to Wikipedia as it grows and grows and it will have to find some basic form of charging either by subscription or by advertising.

Wikipedia is ideally suited for online advertising: It now receives around 11-12 billion pageviews per month, and traffic is increasing by between 25% and 33% annually.

Baidu
Good for the Chinese market. An English language service is coming. But the real strength is to advertise in Chinese.

Baidu started life as a music search engine and free MP3 and video streaming. However, it has become a general information and search engine and will likely take the place of Google. That makes it an even more important place to advertise on… RenRen.com is a poor second.

 

 

MySpace
Similar to Facebook but adversity only allowed in the US.

 



 

Flickr
Flickr uses Yahoo display advertising

 

 

Vkontakte
Great place to advertise for Russian customers. But don't forget Google.ru is a rival….

 

 

Nielsen ranking of top Internet sites
Top 10 Global Web Parent Companies, Home & Work

Rank Parent Unique Audience Active Reach Time Per Person (HH:MM:SS)
1
Google
360,420
84.59
2:06:48
2
Microsoft
319,131
74.90
2:38:46
3
Yahoo!
235,656
55.31
1:47:15
4
Facebook
220,596
51.78
5:52:01
5
eBay
159,778
37.50
1:33:00
6
Wikipedia
145,103
36.17
0:13:13
7
AOL
122,482
28.75
1:55:37
8
News Corp. Online
120,253
28.22
0:42:42
9
Amazon
120,014
28.17
0:20:17
10
Interactive Corp.
118,491
27.81
0:10:07