Product Distribution

In a previous heading we touched upon the way internet changed various functions of a business. In particular, inbound logistics, warehousing, picking, packing and shipping (Outbound logistics) and stock control are going to become more important in providing a cost advantage or premium service advantage.

Within this, communication with the customer and keeping the customer informed of where you are in the process is important. Too much information or incorrect information and the customer may cancel his order. Too little and the customer may become anxious. Allowing the customer to follow or track the order, if he or se so wishes is important.

To AFS this, the fulfilment function, is just an extension to looking at a website.

Larger companies will have developed their own system. For smaller customers we can either provide a fulfilment function via Amazon or we have our own fulfilment function run by our own associates.